Forbes Health included Stork in the top 10 «Best Pregnancy Apps of 2025.» The project, which has Belarusian roots, has already reached 500,000 installations and is now aiming for one million. Skeptical experts say: «They’ll repeat the same mistakes.» Will they break through this time?
Forbes Health included Stork in the top 10 «Best Pregnancy Apps of 2025.» The project, which has Belarusian roots, has already reached 500,000 installations and is now aiming for one million. Skeptical experts say: «They’ll repeat the same mistakes.» Will they break through this time?
Flo with its hundreds of millions of downloads and Amma have long been the calling cards of Belarusian FemTech. The success of these projects has spawned a wave of startups in the niche: dozens of teams are trying to follow in their predecessors' footsteps — some are quietly operating, while others have already shut down.
In Cyprus there is reportedly a «Belarusian FemTech hub,» where many founders of similar projects have gathered.
And now there’s a new contender: Stork Pregnancy Tracker, a pregnancy app that recently made Forbes' top 10 and is now aiming to break the one million installation mark.
The only question is: will they achieve what dozens of others couldn’t?
Stork is a mobile app for pregnant women with a complete set of pregnancy tracking features: weekly tracker, hospital and shopping checklists, weight monitoring, contraction counter, and doctor visit calendar. A classic set for this category.
How does the project differ from competitors?
1. AI chatbot — free
A built-in AI consultant that answers medical questions — available in the free basic version. Most competitors offer such functionality only in paid tiers.
Why free? Because user interest is high and the main target markets are Tier-2 and Tier-3 countries (e.g., Argentina, Mexico, Ukraine, Kazakhstan, Nigeria, Indonesia), where smartphone penetration is high but access to regular doctor visits may be limited.
2. Social network inside the app
Pregnant women can communicate with each other, share advice, add photos, like and comment on posts. A kind of «Instagram for pregnant women.» Users return not only for the tracker but also for live communication.
3. One-time payment (not a subscription)
$8 one-time — the premium version is yours forever. All competitors work on subscriptions. For Tier 2/3 markets, this is critical: psychologically, it’s easier to pay once than to give money every month.
The project is already localized into seven languages and is built with React Native — a framework that enables quick updates to be released simultaneously on iOS and Android.
Here’s what Stork has at the moment:
For comparison: in 2024, the app gained only 20,000 installations all year. This year — already more than 60,000. Growth is happening, that’s a fact.
But there’s a nuance.
The Stork team analyzed the FemTech market for pregnancy apps and discovered an interesting thing: the entire market is divided into several categories.
Crossing the million mark isn’t just a number. It’s a signal to the market: «We survived, users choose us, we’re worthy of attention.» After a million, a different game begins.
The question is: can Stork cross this Rubicon?
In professional FemTech industry circles, this new Belarusian project in the niche is viewed with slight irony. «They’ll repeat the same mistakes,» comment investors and financiers with whom the Stork team communicates.
And the skepticism is understandable:
On the other hand, there are arguments «for»:
Nobody knows.
Stork has advantages: a non-standard business model, focus on non-obvious markets, real achievements and growth. But there’s still a long way from 500,000 to a million, and each next hundred thousand will be more difficult to achieve.
The team doesn’t hide their ambitions and is confident that a million is realistic. Development is positively influenced by: changing registration from Belarus to Lithuania, the arrival of new people and ideas to the team. Investors responded to these developments by raising the app’s valuation to $400,000.
Plans for 2026 include:
Skeptics remain unconvinced for now. Meanwhile, users continue downloading the app, using the AI chatbot, and interacting on the in-app social network.
Belarusian FemTech developers have already proven they know how to build global products. The question is whether Flo’s success story will repeat or Stork will join the list of those stuck in the kill zone before reaching a million.
What do you think: will Stork reach a million installations in 2026? Share in the comments!
Download the app from the App Store and Google Play.
